Scott Kirsner from The Boston Globe posted a video interview on his blog today with Gail Goodman, CEO of Constant Contact. We’re really big fans of Gail here at HubSpot. She is, as we say in Boston, “wicked smart” and an exceptional entrepreneur (ConstantContact went public last year). HubSpot is fortunate enough to have Gail on our board of directors.
But, you’re probably not here to hear me gush about Gail. On to the quick tips.
Quick Tips From An Email Marketing Maven
1. It’s all about relevance. Be interesting. Don’t be self-serving.
2. Keep it short and sweet so people read it immediately. “I’ll get to it later” is the kiss of death.
3. Don’t revert to your “formal” voice when writing. You’ve got a personality, show it.
4. Put a teaser in the email, and a link back to your website. Engage them there.
5. Links in the email are great because they’re trackable. You can figure out what’s working.
6. Once a month is about the right level of frequency for most small businesses.
7. Two things that get your email opened: #1: “From” and #2 “Subject”.
8. Most important: Be Empathetic! If you “listen between the lines” in the video, you’ll see several times where Gail suggests asking yourself “how would you react?”
All things considered, we’d rather you focus on inbound marketing. But, if you’re spending some energy on email marketing, you might as well do it well and get your messages read.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/4384/8-Great-Tips-From-An-Email-Marketing-Maven.aspx#ixzz0lYrVS0lq
Monday, April 19, 2010
Tuesday, February 23, 2010
Social Media Trends at Fortune 100 Companies via Marshable
PR firm Burson-Marsteller studied the 100 largest companies in the Fortune 500 list and found that 79% of then use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. The firm broke its findings down by region (North America, Europe, Asia-Pacific and Latin America) and network.
Twitter is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. Actually, they have an average of 4.2 Twitter accounts. Fifty-four percent have at least one Facebook fan page, 50% have at least one YouTube channel, and 33% have at least one corporate blog. Twenty percent of the companies use all four social media platforms.
Social networks like Twitter and Facebook are mostly West-oriented; Asia-Pacific companies don’t use them as much, instead preferring corporate blogs. When they do use Twitter or Facebook, it’s usually to engage consumers in Europe and North America.
There are a bunch of other interesting stats in the study — including proof that consumers actually do like to engage with companies via social media, making all those channels worthwhile.
To read more click here:
http://mashable.com/2010/02/23/fortune-100-social-media/
Twitter is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. Actually, they have an average of 4.2 Twitter accounts. Fifty-four percent have at least one Facebook fan page, 50% have at least one YouTube channel, and 33% have at least one corporate blog. Twenty percent of the companies use all four social media platforms.
Social networks like Twitter and Facebook are mostly West-oriented; Asia-Pacific companies don’t use them as much, instead preferring corporate blogs. When they do use Twitter or Facebook, it’s usually to engage consumers in Europe and North America.
There are a bunch of other interesting stats in the study — including proof that consumers actually do like to engage with companies via social media, making all those channels worthwhile.
To read more click here:
http://mashable.com/2010/02/23/fortune-100-social-media/
Tuesday, February 16, 2010
Some Marketing Tips...
Global Marketing (emphasizing technical specifications)
1.Don’t use site-wide links. They are highly deprecated in the latest algorithm changes, and may even lead you to a penalization of your website’s SERPs. As a measure of precaution, use a maximum of one site-wide (no matter the number of pages) for every 40 to 50 unique links from 40 to 50 unique domains.
2.Use the title and meta description tags as wise as possible. They are your best choice of avoiding supplemental pages. Try to make each page with it’s own unique title and description, and never repeat more than 20-25% of the title and description tags content on different pages. Use a limited number of characters (8-10) in the title tag, and put the most important of them, relevant to each page, at the beginning.
3.Read the previous post (via the website link at the bottom of this post) on 14 search marketing questions, asked by Digitalpoint members.
4.Try to use H tags (1,2,3 etc) at the top-most possible location in the pages of your website, in the source order, and NOT visual order.
5.Don’t be a Copycat. Don’t write news or posts just to have something for the big Google. Nowadays, duplicate-content filters are continuously evolving and even if you gain something on the short term you will loose it later. Try to be innovative.
Information from:
http://www.seopedia.org/internet-marketing-and-seo/101-web-marketing-ideas-and-tips/
http://www.seopedia.org/internet-marketing-and-seo/101-web-marketing-ideas-and-tips/
Thursday, February 4, 2010
Will your business catch the spirit of the Tiger?
Taking the role of the Tiger and applying it to your business may be a natural way of becoming more remarkable.
The Chinese Zodiac proclaims 2010 to be the Year of the Tiger. Known for its magnificence and extraordinary strength, the Tiger travels with an unpredictable nature. Neither the fastest nor the largest animal in the Jungle, the Tiger must work night and day as he strategically places himself for attack. His survival depends on his ability to outsmart other counterparts of the Jungle in order to find food to eat.
Once the prey is captured, he/she will let out a piercing ROAR that can be heard for nearly two miles away. When the news is received by the other tigers, they travel to share the food.
Although the Tiger is not the King of the Jungle, he projects a very clear image of strength. Strategy is the name of his game as he maintains his survival. In the animal kingdom, the Tiger is respected for marking his territory, accomplishing his mission, and roaring out as he calls for others. In the truest sense, the Tiger is a natural leader.
Will you catch the spirit of the Tiger this year? Will you think powerful like the Tiger even if you are not the largest and most established business in the world? Will your web presence roar out to others as you link to their sites and share their glory? Will you become a natural leader in your industry? Will you strategically mark your territory and be prepared to complete your mission?
Let the Year of the Tiger be an inspiration for you to strategically lead your company to gain significant market share in your industry. Although you may not be as large and powerful as other companies, create your own remarkable presence and… ROAR like a Tiger!"
By Jean C. Avery
The Chinese Zodiac proclaims 2010 to be the Year of the Tiger. Known for its magnificence and extraordinary strength, the Tiger travels with an unpredictable nature. Neither the fastest nor the largest animal in the Jungle, the Tiger must work night and day as he strategically places himself for attack. His survival depends on his ability to outsmart other counterparts of the Jungle in order to find food to eat.
Once the prey is captured, he/she will let out a piercing ROAR that can be heard for nearly two miles away. When the news is received by the other tigers, they travel to share the food.
Although the Tiger is not the King of the Jungle, he projects a very clear image of strength. Strategy is the name of his game as he maintains his survival. In the animal kingdom, the Tiger is respected for marking his territory, accomplishing his mission, and roaring out as he calls for others. In the truest sense, the Tiger is a natural leader.
Will you catch the spirit of the Tiger this year? Will you think powerful like the Tiger even if you are not the largest and most established business in the world? Will your web presence roar out to others as you link to their sites and share their glory? Will you become a natural leader in your industry? Will you strategically mark your territory and be prepared to complete your mission?
Let the Year of the Tiger be an inspiration for you to strategically lead your company to gain significant market share in your industry. Although you may not be as large and powerful as other companies, create your own remarkable presence and… ROAR like a Tiger!"
By Jean C. Avery
Wednesday, February 3, 2010
Interesting Search Engine Marketing Facts and Data
FACT:
The Internet is a big place. Yahoo recently announced it has just over 19.2 billion web documents, 1.6 billion images, and over 50 million audio and video files.
Yahoo Blog. August 15, 2005
FACT:
More than 80% of U.S. Internet users use search engines to find information.
Pew Internet & American Life, Jul. 2002
FACT:
Search position matters. 16% of Internet users only look at the first few search results, and 56% don't look beyond page two.
CyberAtlas, Nov. 2002
FACT:
'Pay-for-placement' search advertising is the fastest growing segment of online marketing and promotion. eMarketer, 2003
FACT:
'Pay-for-placement' search advertising delivers a higher return on investment (ROI) than other online advertising methods such as opt-in email or banner campaigns, and better brand awareness.
Jupiter Media Metrix, July 2001 & NPD Group, Jan 2001"
The Internet is a big place. Yahoo recently announced it has just over 19.2 billion web documents, 1.6 billion images, and over 50 million audio and video files.
Yahoo Blog. August 15, 2005
FACT:
More than 80% of U.S. Internet users use search engines to find information.
Pew Internet & American Life, Jul. 2002
FACT:
Search position matters. 16% of Internet users only look at the first few search results, and 56% don't look beyond page two.
CyberAtlas, Nov. 2002
FACT:
'Pay-for-placement' search advertising is the fastest growing segment of online marketing and promotion. eMarketer, 2003
FACT:
'Pay-for-placement' search advertising delivers a higher return on investment (ROI) than other online advertising methods such as opt-in email or banner campaigns, and better brand awareness.
Jupiter Media Metrix, July 2001 & NPD Group, Jan 2001"
Monday, February 1, 2010
Some Marketing Tips...
Social Media Websites
Facebook, Twitter, LinkendIn, and other social media networks are promoting businesses and professional contacts on the Internet. Via the Internet, your company can be portrayed as "Bigger than Life." Creating a web presence for you begins with your business niche in mind. Gain a large audience, by posting effective and creative updates on your social media sites.
Wednesday, January 6, 2010
EDUCATIONAL ENTREPRENEURS TAKE HEED
Educational entrepreneurs take heed and follow the way of successful businesses. As the e-marketing world evolves, wise business people turn to the power of the Internet to find affordable and effective means to promote their businesses and get their stories told. Schools, both Montessori and traditional, need to pay attention to the dynamics of business for today’s economy. Although educating students is their specialty, having a quick fix in current economic thinking is a must for administrative educators.
As we usher in the new decade, we also greet a new technology that will replace a traditional way of marketing and advertisement. Put bluntly, forget the old book and conservative measures to promote your business/school. The new era of digital technology offers the most phenomenal and affordable means to get your message told. Reconsider spending a lot of money on traditional advertisement. Turn to the Internet!
As websites tell about your school or educational enterprise, blogs actually take customers inside the doors so they can better understand the values and personality of your business. By blogging you can sing your own praises, and for the most part, at no cost. Stories and comments by parents and teachers will have a dynamic impact on prospective students and families. Press releases along with social networking are very beneficial for spreading the word. In this price driven economy, look for inexpensive and creative means to let the world know what you are all about. Turning to the Internet may be your best choice for the New Year!
By Jean C. Avery
As we usher in the new decade, we also greet a new technology that will replace a traditional way of marketing and advertisement. Put bluntly, forget the old book and conservative measures to promote your business/school. The new era of digital technology offers the most phenomenal and affordable means to get your message told. Reconsider spending a lot of money on traditional advertisement. Turn to the Internet!
As websites tell about your school or educational enterprise, blogs actually take customers inside the doors so they can better understand the values and personality of your business. By blogging you can sing your own praises, and for the most part, at no cost. Stories and comments by parents and teachers will have a dynamic impact on prospective students and families. Press releases along with social networking are very beneficial for spreading the word. In this price driven economy, look for inexpensive and creative means to let the world know what you are all about. Turning to the Internet may be your best choice for the New Year!
By Jean C. Avery
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